As an Art Director Aesthetics,
I work on projects where aesthetics and business reinforce each other, while building brands and strategies with partners by my side.
The Work
Directing the visual dimension of brands. Carried though every touchpoint - identity, campaigns, down to what your team wears.
Not everyone will like what I make, but all I make will be mine - and yours.
Approach
The epitome of aesthetics, where bold concepts meet refined execution.
The Perspective
I believe aesthetics are undervalued.
Not by the design world but by everyone else. How it looks shapes how it's perceived, trusted and valued. Brands that understand this have an advantage.
I also believe quality is a choice, not a budget. I'm interested in the version that's actually right, not the version that's fast or cheap or easy to explain. That's a luxury, but it's the version I want to be associated with.
The Project
I work on projects for brands, for myself and within collaborational structures. Corporate. Fashion. Identity. Spaces. Events. Campaigns. The medium changes. The approach stays the same: Am I convinced by it? Would I want to encounter this in the world?
I work on projects I believe in.
The Point
I have a clear point of view. That's rarer than it sounds.
Influencing what projects I work on, who I work with, how things should look, what quality actually means. Not everyone will like what I make and that's the price of standing for something. But for the right projects, that clarity is the point.
COLLABORATION
Most projects I run alone.
Some I run with people I trust.
How working with me looks
Working with me starts with an aesthetic audit.
An honest look at everything people see. If it ends there, you'll still know exactly where you stand - Start The Audit
