When a brand looks for its soul or must change without losing itself, it needs identity work.

Not every project requires a complete visual overhaul, sometimes what's needed is perspective.

I partner with founders and in-house teams: auditing an existing brand, guiding one in progress, or reworking a brand's core.

Before any visual work, I usually work on bottling the feeling of a brand in its different kinds, forms and nuances.

Only after this process a visual system can be built, and a recognizable brand identity be developed.

The version that still feels right in years from now. Not following trends. Trends are easy to follow and expensive to recover from.

I'd rather build something true. The visual expression that could only belong to this brand.

The audit is where we find out which kind of work yours needs.